Why About Time?
Because we looked at the supplement aisle in 2008 and said... “Nope.”
Back then, fitness coach Sean Marszalek and food science guru Devenee Schumacher were fed up with the so-called "health" products on the market. Artificial flavors, sketchy sweeteners, filler ingredients, and hardly anything clean enough for people with dietary needs like diabetes. Sean couldn’t even find a protein powder he felt good recommending to his clients — and that’s saying something.
So they teamed up and said: It’s About Time.
From that spark, SDC Nutrition and the About Time brand were born — with one goal: to create clean, honest, and seriously high-quality whey protein isolate products you can feel great about using every day.
Not All Protein Is Created Equal
Say goodbye to mystery ingredients and hello to 100% whey protein isolate — no artificial junk, no corners cut. That means no weird aftertaste, no sugar bombs, and definitely no hard-to-pronounce chemicals. Just clean, delicious, protein-packed fuel for your life.
It’s the protein your body deserves — and your taste buds will thank you too.
Bonus: Our Clean Reputation Is Science-Backed
About Time’s products are extremely low in heavy metals (go ahead, check the test results — we’re proud of them). A lot of other brands can't say the same. We go the extra mile because we care about what goes into your body just as much as you do.
So… Why About Time?
Because:
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✅ You want high-quality protein without extra carbs or calories
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✅ You’re done with fake ingredients
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✅ You need grab-and-go options that keep you full and focused
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✅ You like things that taste good and feel even better
From morning smoothies to mid-meeting snack attacks, About Time is the clean, convenient upgrade your routine has been waiting for.
Because when it comes to your health… it’s About Time, right?
AT For Seniors
Aging might be inevitable — but feeling weak and losing muscle? That doesn't have to be. As we get older, our muscles naturally shrink, but research shows that adding high-quality protein to your diet can help keep your strength game strong. In fact, studies prove that seniors still respond really well to whey protein, building muscle and boosting immunity along the way. The problem? Most older adults simply aren’t getting enough protein. The solution? About Time Whey Protein Isolate. It’s easy to digest, clean, and helps you hang on to the muscle and energy you’ve worked hard for. Staying strong isn’t just for the young — it’s for anyone who knows it’s about time to feel good again.
AT For Athletes
You crushed your workout. Now what? It’s recovery time — and nothing fuels your bounce-back better than a clean, lean hit of protein. Athletes and trainers have long known the secret: amino acids are your muscles' best friends, and About Time delivers them in every delicious scoop. You can’t lug a steak around the gym, but you can toss a protein shake in your bag. Hit that sweet post-workout 40-minute window and give your body exactly what it needs to repair, rebuild, and get stronger. Bottom line: muscle growth happens after the workout — and About Time makes sure your gains don’t go to waste. Train hard. Recover smart. Repeat.
AT for Women
The #1 question women ask: How do I tone up without bulking up? Answer: Protein. And not just any protein — clean, quality whey isolate like About Time. Here’s why: protein fires up your metabolism, supports lean muscle (read: sculpted, not bulky), and keeps you feeling full and energized. Think of your body like a furnace — add high-quality protein, and you’ll burn calories more efficiently all day long. Plus, protein helps your muscles recover faster so you can crush your next workout without dragging. So go ahead and glow up — toned, strong, confident — and know that every scoop of About Time is helping you get there.
AT for Teens
Let’s face it — teens are snack machines. But all too often, it’s carbs, sugar, repeat. The fix? Fun, flavorful protein that actually does something good. Teens are growing (a lot), dealing with stress, playing sports, and going through major changes. Their bodies need high-quality protein to keep up. About Time Whey Protein Isolate delivers clean fuel for stronger bones, better recovery, and serious energy — without the junk. And yes, it tastes awesome. Whether it’s in a smoothie, a shake, or snuck into pancakes, it’s a treat teens will crave — and you’ll feel good giving them. Fuel their hustle with something smarter.
