In 2008, fitness professional Sean Marszalek and food science expert Devenee Schumacher looked around at the growing number of protein supplement products, and didn’t like what they saw. Too many artificial ingredients, artificial sweeteners, inferior protein concentrates, and very few options for people with certain dietary restrictions such as diabetes. Frankly, Sean couldn’t find anything in the market that he could recommend to his health-conscious clients. That’s when they decided, it’s About Time. Sean and Devenee formed SDC Nutrition and launched the About Time brand of high quality whey protein isolate products. Through perseverance, refinement, and a fanatical belief in providing superior protein supplements for a healthy lifestyle, they have built a passionate and growing customer base across the world.
Why About Time
All protein supplements are not created equal. Discover the Whey Protein Isolate advantage.
Prepare to expect more from protein supplements and meal replacement bars, and less of the things your body can do without. About Time is simply the cleanest protein product on the market today: No artificial flavors and no artificial sweeteners.
The difference comes from using only natural ingredients and 100% whey protein isolate, not the less pure protein concentrates that have flooded the market. The result is a quality you can taste, and a nutritional superiority your body will feel. Check out all the About Time products at our online store.
The test results for heavy metals in About Time protein are impressive. The numbers are extremely LOW (view report). Many of the top brands of whey protein have high heavy metals numbers. SDC wants you to know we have our customer’s best interests in mind as we develop our products.
So Why About Time?
Simply put, you want to consume a good quality protein without extra carbs and calories. Convenience is important, and grabbing a shake or meal replacement bar on the way out the door fits with almost any schedule. It reduces snacking at home or hitting the vending machine at the office.
Learn more about Whey Protein by reviewing our frequently asked questions or check out our online store.
Why Choose 
AT For Seniors
As we age, we tend to lose muscle. But studies show the effects of aging can be dramatically slowed when adequate protein is part of the diet. Nutritional researchers have discovered signs of protein synthesis occurring in elderly individuals following ingestion of a high quality whey protein supplement. Unfortunately, many seniors do not eat enough protein in their diets, and therefore suffer from muscle loss and weaker immune systems. Although we can’t stop the aging process, a diet including About Time whey protein isolate can slow down the rate at which we lose muscle.
AT For Athletes
Serious athletes and trainers have long known about the advantages of whey protein supplements. Nothing helps muscle recovery like a healthy dose of amino acids. It’s not realistic to think we can carry around food to eat after a workout or sporting event. But taking a protein shake with you to the gym or athletic field is a quick and easy way to ensure you can get the proper nutrients at the proper time. Most weight lifters understand that muscle does not grow in the gym. Lifting actually tears down muscle tissue, which then grows stronger during recovery. How effectively our body repairs that muscle tissue largely depends on proper nutrition. The most important time to take in a high quality whey protein supplement is within forty minutes after a workout or strenuous activity. This is when protein synthesis begins to prime our bodies for recovery. Muscles also require a regular feeding of amino acids to replenish themselves, especially when physically exerted. Here again, About Time whey protein isolate provides a convenient source of amino acids to rejuvenate muscles between workouts and prior to bed.
AT for Women
It’s the most common question women ask when planning a workout regimen: How can I tone muscle without gaining weight? A big part of the answer is to include a quality whey protein supplement such as About Time. Protein boosts your metabolism, which is the rate at which your body burns food for energy. Think about a coal burning oven. The more coal you add, the hotter and faster the fire burns. This is what occurs when you add protein to your body; the more protein you consume, the faster you metabolize, and the more calories you burn. Protein also promotes lean muscle mass. This doesn’t mean you will grow large muscles. Instead, muscles become toned and sculpted. Remember that muscles are made up of proteins. And by supplementing your diet with a high quality whey isolate, you will increase lean muscle tissue, recover from exercise quicker, and boost your metabolism.
AT for Teens
Most teens do not get adequate amounts of protein in their diets. Instead, they load up on carbs. One of our goals is to educate young people on proper nutrition, especially the importance of high quality proteins. These are the years of bone growth, hormonal change, and emotional stress. Many teens participate in sports which further stresses their musculoskeletal system. By taking in an adequate amount of high-quality protein, teens can reduce the negative effects of these stressors. No surprise that teenagers eat what tastes good to them. That’s why About Time gives them a variety of great-tasting flavors. It’s a nutritious treat that teens really look forward to.
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