Creatine Benefits for All Athletes

Creatine Benefits Every Athlete

Creatine benefits for all athletes.  Discover why those with high-volume training and certain dietary preferences should supplement with one of the most cost-effective options available. Creatine is a basic fuel source for ATP (or energy in the body for shorts burst, also known as … Continue reading

SDC Nutrition Hires Vice President for International Sales

SDC logo

SDC Nutrition Hires Vice President of International Sales, Jaime Tavarez, former Senior Director of GNC International. Tavarez has over 21 years of international experience and served as GNC’s Senior Director International Franchise Operations. With over 24 years of experience in retail operations … Continue reading

Celebrate Breast Cancer Awareness Month


Celebrate Breast Cancer Awareness month with us and join in our JUGS 4 JUGS campaign. Currently breast cancer is the most common cancer affecting women worldwide. In 2014, the estimated number of breast cancer patients will be 232,030 in the U.S. … Continue reading

It’s ABOUT TIME for a Coffee Break

Coffee Break - Blog Feature

It’s ABOUT TIME for a Coffee Break. Our food bloggers and staff couldn’t be more excited for this foodie holiday! September 29th is National Coffee Day so that’s our excuse for the caffeine overload. Most recipes use ABOUT TIME whey protein isolate and … Continue reading

Honey’s Sweet Benefits and Recipes to Buzz About

Honey and It's Sweet Benefits

Honey’s sweet benefits make it one of our favorite all natural sweeteners. It helps the body cure more than just a sweet tooth. Included below are some delicious recipes featuring honey from AT AThlete, Sarah Grace and author of  Fresh Fit … Continue reading

Deliciously Fit Chicken – It’s What’s For Dinner

Deliciously Fit Chicken

Deliciously Fit Chicken recipes in 7 ingredients or less.  Perfect entrees a fit mom can whip up for the family. September is National Chicken Month. But seriously. For two decades now the National Chicken Council (it does exist) has come … Continue reading

Beta-Alanine – A Supplement For Any AThlete

Benefits of Beta-Alanine

Beta-Alanine  is a non-essential amino acid. Did I already lose you?  Non-essential amino acids are those that can be synthesized by the body. This means the body is capable of creating them on its own. The term “non-essential” does not … Continue reading

Mug Cake made by a Clean Eating Duo

Meet The Clean Eating Duo and Their Mug Cake

Mug Cake made by a Clean Eating Duo. Originally Elizabeth and Tyler, writers for Clean Eating & Focused Training, weren’t always focused on nutrition and exercise, but now its a passion. Three years ago the two met and now they are both busy college … Continue reading

Build your back yard body

Build Your Backyard Body By Chanel Collette Twitter / IG @ChanelCollette Facebook –   Body weight training is often overlooked when beginning most strength training programs. Often your own weight provides enough resistance for a good sweat session. Summer … Continue reading